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A 'Direct' Booking Isnt Always the Most Profitable & By Diego Acosta

2025-05-13 18:53:30| Hotel Resource

Understanding the true cost of a hotel booking isnt as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a 'direct' booking isnt always the most profitable.  Here are a few key insights from a recent HSMAI Revenue Optimization Advisory Board discussion on distribution, profitability, and smarter benchmarking. 


Category: Hospitality

 

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