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La Chambre Du Marais Reached 51x ROAS With Google PMax for Travel Goals
2025-06-26 18:53:01| Hotel Resource
By leveraging the advanced capabilities of the Cendyn DMP and the AI&powered targeting and automation of Google PMTG, the property aimed to reach high&intent travelers at the right time and across the right channels. The goal was to boost online visibility and drive stronger performance for direct bookings.
Category:
Hospitality
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Why Predictable Booking Behavior in 2025 Is a Game&Changer for Hotel Marketers
2025-06-26 18:52:10| Hotel Resource
TravelBooms 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 13 month window. For hotel marketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior.
Category:
Hospitality
U.S. Hotel Industry Sees Growth in Key Metrics for Week Ending 21 June
2025-06-26 17:52:43| Hotel Resource
Occupancy rates increased to 70.5%, marking a 1.3% rise from the same week in 2024. The average daily rate (ADR) climbed by 2.0% to $163.77, while revenue per available room (RevPAR) saw a 3.3% boost, reaching $115.39.
Category:
Hospitality