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Successful Service Branding: Lessons for Hospitality Managers
2024-04-16 19:54:05| Hotel Resource
We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed.
Category:
Hospitality
LATEST NEWS
Nobu Hotel and Restaurant Ho Chi Minh Announced As the 2nd Property for the Brand in Vietnam
2024-04-16 17:54:11| Hotel Resource
Positioned in the heart of Ho Chi Minh's historic District 1, Nobu Ho Chi Minh Hotel and Restaurant connects directly to prominent landmarks, shopping, dining and entertainment complexes of the city. The impressive 40&story mixed&use complex, currently under construction, will encompass Class A office space and the Nobu Hotel and Restaurant.
Category:
Hospitality
On&demand Webinar: How to Master the Art of CRM&Driven Digital Marketing
2024-04-16 17:54:11| Hotel Resource
Unlock strategies to captivate guests, drive bookings, and cultivate enduring loyalty
Category:
Hospitality