Media › UK Travelers Pivot to Hotel Websites for Best Deals: A Shift in Price Perception
 
 

UK Travelers Pivot to Hotel Websites for Best Deals: A Shift in Price Perception

2025-05-08 20:48:11| Hotel Resource

Latest research indicates a significant shift in consumer behavior in the UK hotel industry. Findings from BVA BDRCs Hotel Guest Survey (HGS) suggest that travelers increasingly view hotel&branded websites as the most reliable source for the best rates, a position previously dominated by online travel agencies (OTAs).


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