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Hilton to Introduce LXR Hotels & Resorts in Turks and Caicos in 2028
2025-12-16 19:40:37| Hotel Resource
Hilton has signed an agreement to open AMARIS Grace Bay, a new LXR Hotels & Resorts property, in Turks and Caicos by 2028.
Category:
Hospitality
LATEST NEWS
Moving Past ROAS As Marketing KPI & Stephanie Sparks Smith
2025-12-16 19:25:20| Hotel Resource
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, its clear that ROAS no longer tells the full story. A more strategic, full&funnel approach is needed. One that aligns marketing, revenue management, and sales around shared goals and long&term growth.
Category:
Hospitality
The Signals Beneath the Headlines & Three Non&Obbvious Lodging Bellwethers to Consider As We Head Into 2026 & By Bryan Younge
2025-12-16 19:14:32| Hotel Resource
The final work week of the year has a distinct rhythm. Calendars thin out, inboxes slow just enough to create breathing room, and the urgency that defined much of the year gives way to reflection. It is one of the few moments when the lodging industry can step back from daily execution, absorb what has actually unfolded, and consider what the approach of a new year may hold.
Category:
Hospitality