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How CDPs Turn Hotel Data Analytics into Revenue&Driving Insights
2025-05-08 20:12:05| Hotel Resource
In the hospitality landscape, knowing your guests has turned into a revenue&driving strategy. Hotel data is everywhere: booking engines, guest surveys, loyalty programs, on&site behavior, and beyond. But raw data is only valuable if its actionable. Thats where a Customer Data Platform (CDP) steps in.
Category:
Hospitality
LATEST NEWS
Marriott Set to Expand Austrian Footprint with Five New Hotels and 1,100+ Rooms
2025-05-08 20:05:42| Hotel Resource
Marriott International has signed an agreement with VERKEHRSBUERO HOSPITALITY to open five hotels in Austria, introducing more than 1,100 rooms across the Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands.
Category:
Hospitality
Rise in Fraudulent Travel Sites Ahead of Summer Vacation Season, Warns DNSFilter
2025-05-08 19:59:26| Hotel Resource
According to recent findings, DNSFilter has reported a significant increase in fraudulent travel websites as the summer vacation season approaches. The study indicates that cybercriminals are exploiting the trend of increased online travel planning to trick users into harmful actions such as clicking on phishing links.
Category:
Hospitality