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Hyatt Expands Essentials Portfolio with New Hotel Openings and Signings in the Americas
2025-12-16 19:59:34| Hotel Resource
Hyatt Hotels Corporation is expanding its Essentials portfolio with new hotel deals and openings, including a Hyatt Studios hotel in Huntsville, Alabama, and appointing Jason Ballard as Global Brand Leader for the portfolio.
Category:
Hospitality
LATEST NEWS
Hilton to Introduce LXR Hotels & Resorts in Turks and Caicos in 2028
2025-12-16 19:40:37| Hotel Resource
Hilton has signed an agreement to open AMARIS Grace Bay, a new LXR Hotels & Resorts property, in Turks and Caicos by 2028.
Category:
Hospitality
Moving Past ROAS As Marketing KPI & Stephanie Sparks Smith
2025-12-16 19:25:20| Hotel Resource
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, its clear that ROAS no longer tells the full story. A more strategic, full&funnel approach is needed. One that aligns marketing, revenue management, and sales around shared goals and long&term growth.
Category:
Hospitality